#fightdirty

___ clean. fight dirty. is how we believe things should be done and what we're against — dirty homes, dirty chemicals, dirty manufacturing, dirty business practices, dirty planet. With fearless whimsy, wit, and unrestrained optimism, we launched the campaign with Tiffany Haddish and churned out a content campaign centered around values of the brand. I led the content strategy and creation of method's first tumblr; a collection of custom illustration, photography and gifs that showcases how we fight dirty and asks consumers to do the same.

Role: Digital Art Director (art direction, content strategy, content creation)

Tiffany Haddish fights dirty

A friendly reminder to wash your hands.

campaign product photography

We created a bucket of hardworking + high impact assets that could live across both the digital and retail environment.

Brand Value Photography

We also created a series of images centered around deeper storytelling moments of the brand.

The Future Looks Clean

We're always innovating, raising the bar, and pioneeriong new methods within the industry.

Responsible Manufacturing

By building a LEED certified manufacturing plant in South Side Chicago we significantly reduced the distance our bottles traveled for a lower carbon footprint.

We Fight Dirty Where We Live

We care a lot about our social impact. Doing good to spread good starts from within.

From Trash to Treasure

We continue to strive for greener packaging and for more efficient design.