Ray-Ban

We created a unique point-of-purchase experience exclusively for Ray-Ban customers of Sunglass Hut. Pop-up events featuring a life-size kaleidoscope appeared around the country to showcase Ray-Ban's new line of 'flip out' interchangeable lenses. A photo of each participant wearing a pair of sunglasses of their choice is routed through the kaleidoscope for a one-of-kind experience. 

Title: Flip Out Agency: Cutwater Role: Art Director