Neuro

Our job was to demystify the science behind Neuro and explain how the drink worked in a fundamental way. So we simplified each Neuro to a basic formula that combined key ingredients with key benefits. To put the brand into motion, we brought science into the nightclub to visually capture the physical experience of drinking a Neuro. And as a result, Light It Up became the theme for re-introducing the brand.

Title: Light It Up  Agency: Y&R California  Role: Art Director

Out-of-Home

(Pre-Spotify) We created custom neuro radio stations based on the selected flavor and function.

neuro EP

We teamed up with various up and coming artists to develop one-of-a-kind tracks and playlists for the Neuro EP.

neuro bowl

Featured on FWA as Mobile Site of the Day Neuro Bowl is an instore HTML5 mobile game where customers bowl down the aisle at Walgreens to win coupons at checkout.