Willow Product Launches

Sample of a variety of product launches across DTC and retail.

Role: Creative Director
What: Photography, Content Development, Packaging, Product Marketing Strategy

Willow Accessories

The 2022 Willow Accessory assortment included Pump Anywhere Bags and Cases, Daily and Luxe Bras, and Mama Care body care.
Photographer: Cera Hensley

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Find Your Flow Breastfeeding Kit

Social Content

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Exclusive “Finding Your Flow” video series was available only to those who bought the kit at Target. In partnership with Simplifed, we featured a Lactation Consultant to discuss topics like the importance of breast care and nipple size.

Portable Breast Milk Cooler

We created the first breast milk cooler that keeps milk at a safe temperature for up to 24 hours.
Photographer: Leela Cyd